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Saturday, October 29, 2011


SONY















The Greatest example of how English Speaking Countries have influenced Japan and Eastern Cultures.
SONY Co, were founded on May 7th of 1946 (notice that the second world ward ended at 1945), under the name Tokyo Tsushin Kogyo Kabushiki Kaisha or TOTSUKO for the main letters, which means Tokyo Telecommunications Engineering Corporation, translated to English.
The founders were Ibuka Masaru (an engineer) and Morita Akio (a physicist); Sony had a very modest and humble beginning with little machinery and even less equipments and workers. By the year of 1958 TOTSUKO became leader of manufacturing of recorders and tapes and was an inspiration for Japanese people for the success even after the war. But that same year the Founders Ibuka and Morita decided to change the name of the company to SONY CORPORATION in order to achieve new markets they said that the new name was more friendly and easy to pronouns. Rumors says that Sony is a nickname for some people but more used in pets, that’s why Masaru and Akio thought that this will be a friendly name.
This way SONY was able to place products in western markets, now after 50 years SONY is the biggest company for electronics and a referring for quality.
This is one of the examples of how the Japanese culture has been affected for English speaking countries.



Other examples are LG (Korean) and CANNON (Japanese).

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